Driving footfall at quiet times of year is always a challenge, so to give Coppergate an early summer boost, we teamed up with York BID to create a unique Wimbledon experience!
Throughout the 2018 WImbledon tournament, we showed live matches on a screen brought into Coppergate for the event. The central flowerbed was transformed from blank canvas into a vibrant green lawn, and deckchairs brought in to provide a comfortable outdoors space in which visitors could enjoy the matches.
The event was a huge success. The deckchairs were busy throughout each day, with visitors enjoying a relaxing place in the heart of the city to relax and unwind with a coffee or ice cream from Coppergate food and drink outlets.
In fact, the seating area was so popular, that the Coppergate team and tenants continued to put the deckchairs out on a daily basis - an oasis of calm to which people returned time and time again.