illuminating York is the UK’s longest-standing and most popular annual digital light festival. Plans for 2016, the festival’s 11th year, included original co-commissions with York Minster and the National Railway Museum, but no headline promotional story or single theme. IY16 took place from 26–29 October 2016.
The umbrella installation along Coppergate Walk was originally designed to draw visitors down during September 2017, but its popularity was such that two further themed Brollywalks were created for 2018. For the Royal Wedding of Prince Harry and Meghan in May 2018, the sky was filled with union flag umbrellas, which not only created a beautiful scene above, but al
York BID (Business Improvement District) is constantly looking at ways to improve the visitor and shopper experience within the city centre, so when we approached them about putting an umbrella installation into the Coppergate Centre, they jumped at the opportunity! For our client, the Coppergate Centre, the installation fulfilled an objective to increase footfall
For the second year running, we were tasked with doing the PR for Castle Howard’s all-important Christmas season, and for the second year running Castle Howard celebrated a bumper Christmas opening, with new records set for festive afternoon teas and visits to Father Christmas, as the stately home’s Angels on High drew the crowds.
The annual JORVIK Viking Festival is the largest of its kind in the UK. To celebrate its 30th anniversary, we turned the Festival into a ‘countdown to the apocalypse’, a 100-day countdown to Ragnarok - the end of the world - that attracted global attention from October 2013 until the end of the Festival in February 2014.